The Role of Information Technology in Business Success.
Innovation is the great way to success in this digital age. The path of innovation in business means doing something different, smarter or better that will make a positive difference in terms of value, quality or productivity by using emerging or proved technologies of the world. The technology which has already proved itself in last two decades is of course the information technology (IT). It has dramatically changed the lives of the individuals and organisations.
Research from the last two decade has proved that those organisations that do invest in technology and choose the path of innovation increase their market share, financial figures and overall competitiveness. Information technology is the only technology which provides you the opportunity to analyse specific data and plan your business journey accordingly. We provide you with many tools which can solve complex problems and plan the scalability (future growth) of your business. It also includes accurate business planning, effective marketing, global sales, systematic management, real time monitoring and long term business growth all this can be achieved using this technology.
Decision Support Systems(DSS) is a computer-based information system that helps businesses or organizations make better decisions by providing a flexible tool for analysis. And it helps managers and business professionals by providing interactive information support during the decision making process, from problem recognition to implementing your decision.
The heart of the business success lies in its marketing which enables the management to identify its target audience first and then observe their trends and needs. The overall marketing covers public relation, advertising, promotion and sales which subsequently impact on business growth.
Higher level of customer satisfaction is the key to success which cannot be achieved without a real time customer support process. Business success depends on knowing its customers needs, trends, behaviours and satisfaction level. Effective communication is the best tool to understand the customer demands, problems and their solutions.
Resource management plays a crucial role in business success. When it comes to medium or large organisation, it is very hard for the top management to manage all the resources manually. Information technology has played a vital role in automating such complex problems by introducing user friendly solutions.